Embarked on a mission to revitalize the social media presence of life coach Brooke Collins, transforming a dormant Instagram account into a vibrant community hub. Over the course of a year, strategic content creation and effective campaign management were harnessed to spotlight Brooke's coaching services, directly addressing the challenges and aspirations of her target audience.
02 — Strategy Formulation
Kickstarted with an in-depth analysis of the existing follower base, identifying the core audience and understanding their pain points. Tailored a content strategy that resonated with their challenges and showcased how Brooke’s coaching services could provide solutions.
03 — Content Creation
Conceived and curated high-quality, engaging content that spoke directly to the audience's aspirations and concerns. The personalized touch in both visuals and copy crafted a compelling narrative around Brooke's coaching ethos, making the content highly relatable and share-worthy.
04 — Campaign Management
Launched and managed successful boosted post campaigns that showcased the value proposition in a visually appealing and easily digestible format. These campaigns were instrumental in driving massive follower growth, propelling the follower count from a few thousand to over 10,000 at its peak.
Screenshot of actual Instagram analytics from a random week in April 2021
05 — Engagement and Growth
The revitalized engagement strategy turned a once-dormant account into a bustling community of eager followers. The enhanced social presence led to an influx of direct messages from potential clients worldwide, looking to book initial 1:1 sessions with Brooke.
06 — Result Metrics
~ Over 7,000 new followers acquired, a testament to the effective engagement and growth strategies implemented.
~ Significant uptick in direct engagement, with numerous inquiries leading to booked sessions, laying a solid foundation for a thriving online coaching business.
Of all the metrics and analytics tracked over this project duration, the one that I am most proud of and the one that I aim for with all of my clients is not so much the follower count or vanity metrics as it is seeing the engagement and the way people respond to the content when it really resonates and speaks to them.
